Apple Watch gets cheaper, more colorful
Apple (AAPL, Tech30) really wants people to try out the Apple Watch. Tim Cook announced a new line of straps for the wearable, including all new woven nylon bands, a space black Milanese Loop, and additional sport and leather bands in a variety of colors.
Pretty watch straps on their own might not be enough to lure in new customers, so Apple dropped the price of the watch. It now starts at $299.
Why go small? Apple says it sold 30 million four-inch iPhones in 2015, so there's clearly demand for a smaller, cheaper iPhone.
The latest version of Apple mobile operating system, iOS 9.3, is available starting today. Key new features including Night Shift, which adjusts the screen for late night reading for better sleep, and finger print lock for top secret documents in the Notes app.
There is a small update for the Apple TV OS that adds folders for apps and Siri voice dictation.
It also announced a new health-related jSDK called CareKit. It's built for personal care apps. For example, a hospital might make an app to help patients taking the proper steps after a major surgery. The first application is a partnership with major universities and medical centers for monitoring Parkinson's.
Encryption
Before the iPhone SE and Watch announcement, Cook opened with what he admitted is "on everybody's mind": encryption."We built the iPhone for you our customers and we know that it is a deeply personal device," said Cook. "For many of us the iPhone is an extension of ourselves."
"We need to decide as a nation how much power the government should have over our data and over our privacy," said Cook. "We will not shrink from this responsibility."
On Tuesday, Apple will face off against the FBI in a California court.
Apple likes the environment
Apple brought out Lisa Jackson, its vice president of environment, to talk about a new, special Apple employee, Liam.Liam is a custom robot that takes old iPhones apart to recycle them. While it disassembles them, it detects what components can be reused and recycled. It identifies materials in a device like gold, silver and tungsten. In the future, you might see a Liam robot doing its thing inside an Apple store.
Apple uses 100% renewable power in 25 countries including the US and China. In China, Apple even built a solar farm to accommodate adorable grazing yaks.
Source: CNN Money
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