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Big Changes coming to Apple App Store See The Changes

Apple is reportedly making a big push toward subscriptions with new tweaks to its store for iPhone and iPad apps.


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Apple will reportedly take a smaller cut of subscriptions for apps. Justin Sullivan/Getty Images
Apple is reportedly making a few tweaks to how it does business when you download an iPhone or iPad app from its App Store. 

For one, it looks like app developers will have the chance to make more money from subscriptions. Currently, Apple takes a 30 percent cut of sales for app subscriptions. But if an app maker holds onto a subscriber for a year or longer, Apple's cut will shrink to 15 percent, according to a report Wednesday by The Verge. The new split reportedly starts June 13. 

Apple will also start letting all apps sell subscriptions, The Verge said. Previously, that was only an option for certain apps, like news services, dating apps and streaming services. 

The company also told The Verge people would start seeing ads in the App Store, and that apps are getting reviewed a lot quicker. Ninety percent of apps are reviewed in less than 48 hours, Phil Schiller, Apple's senior vice president of worldwide marketing, reportedly said.

For consumers, Apple's big push toward subscriptions could mean app makers change the way they try to deliver their content to customers -- opting for monthly payments instead of one-time fees. Apple's announcement comes a week before its big World Wide Developers Conference, where it shows off its latest software offerings.

Apple did not immediately respond to a request for comment.

Source: CNET TECH

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