iPhone 7 Leak Reveals Essential New Upgrade
Should you be excited about the iPhone 7? The evidence says no. Widespread leaks argue new iPhone will be boring yet controversial. But new information reveals it could still be a crowd pleaser…
While features like Apple AAPL -0.06% Pay and 3D Touch are what Apple finds most exciting, for users the big issues still tend to be basics like battery life and storage. And the latter may FINALLY be improving.
The news comes from Kevin Wang, director of market research at respected analytics giant IHS Technology. Wang took to Weibo to announce IHS IHS +0.68% supply chain investigations have found the iPhone 7 (and presumably the iPhone 7 Plus/Pro) will come with 2GB RAM and 32GB of entry level storage.
Obviously the latter is the real talking point given the iPhone range has been marooned on 16GB since the iPhone 5 was introduced back in 2012. This is criminal given rivals moved to 32GB years ago and Apple has since introduced a 50% larger camera sensor plus storage hogging Live Photos and 4K video recording to its phones.
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I’ve ranted about this before and have long seen the 16GB model as nothing more than a cynical upsell attempt to get users to pay $100 more for the 64GB version. So this would be great news for the average consumer – arguably more so than any new ‘gimmick’.
Why? Because such a move would undoubtedly hit the aforementioned upsell factor. Apple may try and counter this by making 128GB and 256GB the new mid and top level storage options, but I can still see 32GB proving to be ‘enough’ for many mainstream users. Similarly the knock-on effect of a 128GB midranger would likely make the top end 256GB edition wholly unnecessary for most people.
As such the move to 32GB would be a risk. But does Apple have a choice?
Personally I’d argue it is no longer credible in 2016 to sell a smartphone with 16GB of storage for $650 and after Apple’s sales hit with the iPhone 6S it may be forced to move with the times.
Let’s hope so…
Source: Forbes Tech
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